Agro Roca S.A. is located in the Río Negro Valley of southwestern Argentina. The valley is in the middle of the desert with the Río Negro river as the only source of water which gives life to the region. This area's unique geographical setting has made it the best pear and apple producing region in Argentina.

Agro Roca's commitment to sustainable and organic agriculture began in 1991 when they started an organic transition program under the sponsorship of the Argentine Ecological Foods Foundation (Fundación Alimentos Ecológicos Argentinos - FAEA). At the time this was the only accredited certification agency in Argentina. They began with small acreage and gradually increased the area of pear and apple varieties in organic production.

Although they encountered numerous challenges during their transition period, agronomists Enrique Scholz and Leonardo Lustig didn't give up. Initially they exported only a couple of thousand boxes of each variety annually. As they began incorporating more acres volume increased substantially, but most of all, they saw a high increase in their yields since going organic. Today they ship large quantities of high quality certified organic Bartlett, Red Bartlett, Bosc, Packham and d'Anjou pears, as well as Granny Smith, Gala and Fuji apples. They also grow and ship smaller quantities of special, gourmet varieties such as organic Abate Fetel and Alexander Lucas pears.

CF Fresh is proud to support the outstanding work of Agro Roca over the past several years and look forward to many more years of providing their healthy, high quality organic fruit to consumers.

Look for Agro Roca's fruit under the Viva Tierra brand: